Trust me, I've heard this from every single student. 

The coach who thought her life was a snoozefest until we turned her coffee shop encounter into a $12K launch story.

The copywriter who swore nothing interesting happened to him...then used his grocery store checkout experience to land his biggest client.

Here's the thing: boring lives make the best stories because they're relatable. I'll show you exactly how to spot the story magic hiding in your everyday moments.

Most people tell stories without strategy. They share random personal stuff and hope it somehow connects to their offer. 

That's not storytelling...that's oversharing.

StorySpell teaches you the bridge between your story and your sale. 

You'll learn the 6 specific spell structures that turn "here's what happened to me" into "here's how this helps you." 

Big difference.

AI can crank out content. No doubt about it. 

But it doesn’t know what it feels like to lick cookie dough off the spoon in your grandma’s kitchen…then suddenly tie it to building trust with your audience. 

In a world full of AI-generated content, authentic human experience is what makes people stop scrolling and start buying.

Those lived moments are what trigger sales. 

StorySpell shows you how to use them.

Most storytelling courses are either pure creativity (journal your feelings!) or pure formula (use this 5-step template!). 

StorySpell is tactical storytelling for people who need to sell. Every spell connects directly to conversion. 

You won't just learn to tell better stories...you'll learn to tell stories that open wallets. 

These are the exact story structures I've used to sell millions in products and services.

I get it. And I’m not trying to pile onto your already packed life. 

Each live lab is 90 minutes max, once a week. 

But here's the deal…you'll actually save time once you learn these spells. No more staring at a blank page, wondering what to write. (We’ve all been there, right?)

Plus, everything's recorded. 

Miss a session? No problem. 

Crazy week? Catch up when you can. 

This is designed for people who wear a bunch of hats, not people with unlimited free time.

All sessions are recorded and you get lifetime access to the replays. 

The live sessions are where you can get real-time feedback, group energy, and hot seat coaching. 

But you can absolutely get massive value from the recordings.

The spells work whether you learn them live or on replay. 

Your stories don't care when you write them.

Each week you get one assignment: write one story using that week's spell. That's it. No 47-page workbooks or complicated homework. Just practical application of what you learned.

Most people complete their weekly assignment in 30-45 minutes. 

And since you're creating actual marketing content you can use, it's not busy work...it's business building.

The Hero’s Journey is brilliant for epics and movies…but in marketing, it’s overkill. 

StorySpell keeps it simple and strategic. It’s not about writing 12-act sagas. It’s about creating instant human connection. If you’ve studied copy before but your stories still sound like everyone else’s, this is where you break free.

Think of it like driving. Driver’s ed teaches you the basics (how to start the car and follow the rules). 

StorySpell is the advanced course that shows you how to weave through rush-hour traffic, switch lanes with confidence, and actually get where you want to go.

Let me flip this question one on you…what's it costing you NOT to stand out? 

How many potential clients scroll past your content because it sounds like everyone else's? 

How many sales are you missing because your copy doesn't create emotional connection?

One student used what I taught her to turn a simple story about her morning routine into a signature talk that tripled her speaking fees.

The stories you learn here aren't one-time use. They become assets you'll use for years.

Sharing is 100% optional. 

Some people love the group feedback and community support. 

Others prefer to work solo and just absorb the training. 

Both approaches work perfectly fine.

When people do share, it's always supportive and constructive. No roasting or harsh critiques allowed. 

This is a safe space for experimenting with your voice.

You need to know the basics of writing marketing copy (what's a subject line, how email marketing works, etc.), but you don't need to be Hemingway. 

This is for competent writers who want to add a little story sorcery to their existing skills.

If you're already writing for clients or your own business, you're at the right level.

A lot of students write their first compelling story in week one. 

But the gold really kicks in around week 3-4 when you start seeing how the spells work together and you develop your story intuition.

But fair warning…this ain’t a "get rich quick" scheme. 

You'll learn fast, but you need to actually use what you learn. The spells do work, but only if you cast them.

Then I haven't done my job. 

If you show up, do the work, and still feel like your stories aren't connecting, I want to know about it. We'll figure out what's not clicking and fix it.

Remember, you get lifetime access to all materials, so you can revisit the spells anytime you need a refresher.

Absolutely. While we focus heavily on email because that's where stories convert best, these spells work everywhere:

social media, sales pages, video scripts, podcast intros, speaking engagements. 

A good story is platform-agnostic.